Having an Instagram account opens the door to more customers for any trade or business. Consider starting a strategy on this social network if you haven’t already. The outcomes, if carefully considered, can be favorable to you. But it is not enough to make more or less flattering publications; we must also carefully select our time slots and days so that they have the greatest possible impact on our audience.
There is no hard and fast rule when it comes to posting on Instagram, but there are obviously times of day and days of the week when it is not advisable. Basically, because the number of visits is not the most appropriate metric and your Instagram strategy will yield the desired results. For obvious reasons, we should never consider Instagram posts of our business or company at dawn.
Visibility will be low, and it is not worth assuming that your customers will notice it when they get up. The best way to post on Instagram is at a specific time. Furthermore, if your publications are scheduled, you will be able to better manage them because you will not have to wait for the perfect time. In terms of the days of the week and the hours, it depends on who conducts the research. But it is not necessary to spin so fine because common sense tells us that the following hours to publish are the best:
- Mornings from 9:00 to 11:00 afternoons from 6:00 to 9:00 at night.
Even tomorrow’s time could be advanced by up to an hour and a half as more people use social media from their mobile phones while eating breakfast. Actually, scheduling a post at 3:00 p.m. makes little sense because it’s a fairly innocuous time of day with few users swarming the networks.
In terms of the days of the week, you have a better chance of getting visibility between Monday and Friday, leaving Saturdays and Sundays to rest. Experts have concluded that Sunday is the day to avoid posting on social media; keep in mind that we are discussing professional publications. It is the day of the week when many people disconnect and use fewer electronic devices.
Obviously, this will vary depending on the type of business you have. If you own a pub or a nightclub, the weekend must be yours, with publications beginning on Thursday. If, on the other hand, you run a traditional business, stick to the weekdays between Monday and Friday.