Toys ‘R’ Us is making a comeback, which is exactly what we needed to hear.
Who didn’t enjoy shopping at Toys ‘R’ Us? It was our childhood heaven, with aisles of toys, bright colours, and the R turned backwards just to show how much fun the place is.
So it was a sad day when they went bankrupt in 2018, and we thought we’d never see Geoffrey the giraffe again.
That is, until now, because the store is making a big comeback thanks to a partnership with Macy’s – you know, the department store that runs New York’s massive Thanksgiving Day parade, yep, them.
The partnership will see the popular toy brand open mini-stores inside Macy’s across the United States from late July to mid-October, just in time for the holidays.
While that appears to be a quick rollout, it makes a lot of sense.
WHP Global purchased the brand in a liquidation sale from Tru Kids Inc. in 2021.
The following year, they partnered with Macy’s, with Toys ‘R’ Us products made available through the brand’s website and Macy’s online that August.
And now the brand is set to return in-store, and while we’re overjoyed, you’re probably wondering what the situation is in the UK – don’t worry, it looks promising.
The brand also signed a licencing agreement last year that allows them to sell ‘digital and physical retail commerce’ in the UK, it was announced last October.
They’ve even begun hiring for their UK stores, which are set to open later this year.
Louis Mittoni, the CEO of Toys ‘R’ Us Australia, is assisting the UK re-launch.
“I’m thrilled to welcome over 100 years of retailing experience to our new team, which will spearhead the relaunch of our iconic brand into the UK market in the coming months.” “With this team now in place, we’re hitting the ground running and have been reaching out to the supply base to see with whom we can align on this amazing journey,” Louis said, as reported by Retail Gazette.