PUBG MOBILE, Pakistan’s No. 1 gaming platform, launched the #TravelWithPUBGM campaign this summer in collaboration with SnackVideo, which attracted over 700,000 Pakistani players and 150,000 short videos on the platform.
PUBG MOBILE takes players on a virtual tour of Pakistan’s natural landscapes and historic landmarks, from the fields of Sindh and Punjab to the mountains of Gilgit-Baltistan. PUBG MOBILE has collaborated exclusively with SnackVideo to carry out the #TravelWithPUBGM campaign in order to expand the following and spread even more excitement.
SnackVideo, a popular local short video platform in Pakistan, has launched a challenge with multiple entry points for users to participate in the campaign.
The challenge has so far established a strong sense of community among the participants, with 13 local SnackVideo creators having more than 500,000 followers.
It should also be noted that this is the first time a cash reward has been added to a challenge, giving users an incentive to contribute to the collection of 150,000 short videos.