Australian cricket officials announced on Sunday that they had agreed to sell India broadcasting rights to Disney Star in a seven-year deal worth hundreds of millions of dollars.
The Walt Disney-owned media company is thought to have paid more than Aus$300 million (US$208 million) for the rights, with some Australian media reporting an even higher total value of the contract.
The agreement, which will be in effect beginning with the 2023-24 season, will apply to men’s and women’s international matches played in Australia, as well as the Big Bash League and Women’s Big Bash League.
“Disney Star is synonymous with the game in India, and we look forward to working with them to showcase the outstanding cricket played in Australia every summer,” Cricket Australia (CA) chief executive Nick Hockley said in a statement.
“The magnitude of this association is testament to the enduring rivalry and respect that exists between Australian and Indian teams, the excitement and popularity of WBBL and BBL, and the high regard of Australian cricket in India and other territories across Asia,” the statement said.
According to Hockley, there has been “significant interest” in the rights, which are currently held by Sony under a contract that expires at the end of this season.